Jaringan dan Komentar Viral Marketing Pantene Indonesia Miracles Hair Supplement Baru Pada Akun Youtube Pantene Indonesia

نویسندگان

چکیده

Viral marketing is the main goal of marketers in conveying messages so that their products or services can be seen by many people. However, viral does not always get a positive response from public. In this study, researcher wanted to see how network was formed advertisement for New Pantene Miracles Hair Supplement could go and comment on Youtube. Apart that, we also saw impact after several months being broadcast Youtube other media such as Twitter. That way, research expected reference creating marketing. This uses social analytic method analyzing networks comments with help Netlytic Gephi applications. The results found did form large group because were independent, while terms tended positive. While Twitter, small conversations still three advertisements. are more direction campaign about tired hair considering number people who post content when ad running.

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ژورنال

عنوان ژورنال: Jurnal komunikasi profesional

سال: 2022

ISSN: ['2579-9371']

DOI: https://doi.org/10.25139/jkp.v6i3.4705